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Check out the competition to make SEO better for your company.

Understanding what your competitors are doing can provide valuable insights for improving your own business' SEO. Here are some steps to conduct a competitive SEO analysis:

  1. Identify Your Competitors: Your competitors might not always be who you think they are, especially when it comes to SEO. Look for businesses that are ranking well for the keywords relevant to your business, even if they're not your traditional business competitors.

  2. Keyword Analysis: Use tools to understand which keywords your competitors are ranking for. Analyze their keyword strategies, see what keywords are driving the most traffic to their sites, and find opportunities for your own site.

  3. Analyze Their Content: Content is a major factor in SEO. Look at the type of content they are producing, the topics they are covering, the depth and quality of the information, and how often they are posting new content. This can help you identify gaps in your own content and opportunities for improvement.

  4. Backlink Analysis: Backlinks can significantly impact SEO. Use tools to find out where you're competitors' backlinks are coming from. This can help you develop a strategy to build high-quality backlinks to your own site.

  5. Site Structure and User Experience: Analyze how your competitors' websites are structured, how they handle navigation, and how user-friendly their sites are. Google prioritizes websites that provide a good user experience, so this can inform how you structure and design your own site.

  6. Technical SEO: Review their site's technical aspects such as load speed, mobile-friendliness, schema markup, use of HTTPS, etc. Google's PageSpeed Insights, Mobile-Friendly Test, and structured data testing tools can help with this.

  7. Meta Data: Check their meta titles, descriptions, and heading tags. Although meta descriptions don't directly impact rankings, they can influence click-through rates, which do impact SEO.

  8. Social Media Presence: Social signals can play a role in SEO, so look at your competitors' social media presence and how they engage with their audience.

  9. SERP Features: Are your competitors appearing in Google's featured snippets or local packs? If so, analyze how their content is structured and consider how you might be able to capture these positions.

  10. Analyze their SEO strategies over time: SEO isn't a one-time task, it's an ongoing process. Keep an eye on your competitors' SEO strategies over time to see how they adapt to changes and trends.

By understanding what your competitors are doing well and where they're falling short, you can develop a more informed and effective SEO strategy for your own business. But remember, what works for them might not work for you. It's important to test and measure the effectiveness of different strategies and adjust as necessary. Let JAC Consulting put you on the 1st page of over a dozen search engines and websites. Look us over at www.jacconsulting.com. The cost is just $447 per year.

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