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Improving Core Web Vitals & User Experience for SEO.

Core Web Vitals

Introduced by Google, Core Web Vitals are a set of factors that they consider important in a webpage's overall user experience. They consist of three specific page speed and user interaction measurements:

  1. Largest Content full Paint (LCP): This measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.

  2. First Input Delay (FID): This measures interactivity. Pages should have an FID of less than 100 milliseconds to ensure a seamless user experience.

  3. Cumulative Layout Shift (CLS): This measures visual stability. Pages should maintain a CLS of less than 0.1.

To improve your Core Web Vitals, you might need to consider factors such as your server's response times, your website's JavaScript and CSS, image file sizes, and more.

User Experience (UX)

User Experience refers to how a user interacts with and experiences your website. Is the website easy to navigate? Is it visually appealing? Does it provide the information users are looking for in a clear, concise manner?

To improve UX, consider the following:

  1. Site Navigation: Make sure your site structure is clear and logical. Users should be able to easily find what they're looking for.

  2. Mobile-friendliness: More people are using their mobile devices to browse the web. It's essential that your site is mobile-friendly.

  3. Page Speed: Users expect web pages to load quickly. A slow page speed can increase your bounce rate and negatively affect your ranking on search engines.

  4. Content Quality: Ensure your content is high-quality, relevant, and helpful. This not only improves your site's credibility but also keeps users on your site longer.

Combining Core Web Vitals and UX for SEO

Improving both Core Web Vitals and UX plays a crucial role in SEO. Google has announced that these factors will contribute to a website's rankings on the search engine result pages (SERPs).


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