Whether you should focus on local or national SEO depends on the nature of your business, its goals, and the target audience. Let's dive into both to determine which might be a better fit for you:
Best for: Businesses that have a physical location or serve a specific geographical area. Examples include restaurants, local shops, and service providers like plumbers, lawyers, or doctors.
Easier to rank in a specific location than to rank nationally.
Directly targets local consumers who are likely to convert.
Shows up in local map packs and local directories.
Less competition compared to national keywords.
Volume of search traffic may be lower than national terms, but the traffic can be more relevant and have a higher conversion rate.
Requires consistency in name, address, and phone number across all online directories.
Reviews on platforms like Google My Business become crucial.
Best for: Online businesses, e-commerce sites, and companies offering services or products that are not bound by geography.
Potentially much higher search volume.
Can establish your brand as an authority in the industry.
Broader reach can result in a larger audience and customer base.
Generally more competitive and can be more challenging to rank for national terms.
Requires high-quality content and a robust backlink profile.
The cost and time for achieving high rankings can be substantial.
Factors to Consider:
Nature of Your Business: Do you have a brick-and-mortar store? Do you serve only a specific area? Or can you offer your product/service to anyone across the country?
Competition: In some industries, national competition is fierce, making local SEO a more strategic choice.
Goal: Are you trying to drive foot traffic to a physical location? If yes, local SEO is crucial. If you're looking to capture online sales or inquiries, a broader national approach might be